{"id":55827,"date":"2013-11-05T18:41:53","date_gmt":"2013-11-05T17:41:53","guid":{"rendered":"http:\/\/www.24gliwice.pl\/wiadomosci\/?p=55827"},"modified":"2013-11-17T14:51:34","modified_gmt":"2013-11-17T13:51:34","slug":"miasto-chce-sprzedac-prawa-do-nazwy-hali-podium-ruszyla-kampania-za-540-tys-zl-tv","status":"publish","type":"post","link":"https:\/\/24gliwice.pl\/test\/miasto-chce-sprzedac-prawa-do-nazwy-hali-podium-ruszyla-kampania-za-540-tys-zl-tv\/","title":{"rendered":"Miasto chce sprzeda\u0107 prawa do nazwy hali PODIUM. Ruszy\u0142a kampania za 540 tys. z\u0142 (TV)"},"content":{"rendered":"<h3><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.24gliwice.pl\/wiadomosci\/wp-content\/uploads\/2013\/11\/podium-510x271.jpg\" alt=\"\" title=\"\" width=\"510\" height=\"271\" class=\"aligncenter size-medium wp-image-55834\" srcset=\"https:\/\/24gliwice.pl\/test\/wp-content\/uploads\/2013\/11\/podium-510x271.jpg 510w, https:\/\/24gliwice.pl\/test\/wp-content\/uploads\/2013\/11\/podium.jpg 660w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>Nie b\u0119dzie hali &#8220;Podium&#8221;, b\u0119dzie hala &#8220;Gliwice&#8221; &#8211; przynajmniej na razie.<\/h3>\n<p> Magistrat tymczasowo zmienia nazw\u0119 budowanego obiektu, kt\u00f3ra w za\u0142o\u017ceniu ma teraz lepiej promowa\u0107 miasto i pom\u00f3c w szukaniu tzw. sponsora tytularnego, p\u0142ac\u0105cego za prawa do w\u0142asnej nazwy, tak jak ma to miejsce np. w przypadku tr\u00f3jmiejskiej &#8220;Ergo Areny&#8221;.<!--more--><\/p>\n<p>Jak t\u0142umacz\u0105 gliwiccy urz\u0119dnicy, wysoko\u015b\u0107 wp\u0142yw\u00f3w polskich obiekt\u00f3w z tytu\u0142u tzw. ?naming rights? jest zazwyczaj obj\u0119ta tajemnic\u0105 handlow\u0105, szacuje si\u0119 jednak, \u017ce roczne op\u0142aty z tego tytu\u0142u wynosz\u0105 od kilkuset tysi\u0119cy do nawet kilku milion\u00f3w z\u0142otych.<\/p>\n<p><iframe loading=\"lazy\" width=\"510\" height=\"287\" src=\"\/\/www.youtube.com\/embed\/3kke-gonRcw?list=UUBgLhyANxDUJEGQ20cKOLAg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Podczas specjalnie zorganizowanej konferencji dla medi\u00f3w lokalnych, magistrat poinformowa\u0142, \u017ce w poniedzia\u0142ek ruszy\u0142a og\u00f3lnopolska kampania promocyjna hali. Koszt kampanii wyniesie ponad 0,5 mln z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HALA MA BY\u0106 GOTOWA NA PRZYJ\u0118CIE PIERWSZYCH GO\u015aCI W CZERWCU 2015 ROKU<\/p>\n","protected":false},"author":4,"featured_media":69516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,1,4,9],"tags":[694,4739,84,4740,4741],"class_list":{"0":"post-55827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gliwice","8":"category-pozostale","9":"category-telewizja-gliwice","10":"category-aktualnosci_lokalne","11":"tag-budowa-hali-podium","12":"tag-hala-gliwice","13":"tag-hala-podium","14":"tag-hala-widowiskowo-sportowa-gliwice","15":"tag-kampania-promocyjna-gliwice"},"_links":{"self":[{"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/posts\/55827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/comments?post=55827"}],"version-history":[{"count":9,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/posts\/55827\/revisions"}],"predecessor-version":[{"id":56132,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/posts\/55827\/revisions\/56132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/media\/69516"}],"wp:attachment":[{"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/media?parent=55827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/categories?post=55827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/24gliwice.pl\/test\/wp-json\/wp\/v2\/tags?post=55827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}